Hygain, a leading provider of equine nutrition, sought to modernize their equine nutrition analysis and advice program. The goal was to design and build a completely new version of their Nutrikey platform and integrate it with Salesforce to enhance closed-loop marketing, automation, and streamline business processes. As a trusted Salesforce partner, Argo Logic was engaged to help bring this vision to life and create a more efficient and scalable solution.
A complete, customized Salesforce solution was designed and built from the ground up to meet Hygain’s unique needs. The application guides horse owners through a comprehensive series of questions to assess any nutritional deficiencies, while complex feed algorithms determine baseline feed requirements, all integrated within the Salesforce platform for seamless functionality.
As a leading Salesforce Australia partner, Argo Logic helped Hygain’s nutrition experts access their own section within the Salesforce-powered application to further customize feed programs, ensuring a personalized approach before publishing the results to the horse owner’s portal—a feature directly connected to Salesforce Communities. The final report can be easily downloaded, providing owners with quick access to their customized nutrition programs.
The Salesforce portal allows horse owners to submit and review past nutrition programs and track the progress of pending reports, creating an efficient digital ecosystem for customer engagement. This portal serves as a critical tool in Hygain’s outreach efforts, playing an integral role in their marketing automation strategy.
All customer and horse information is integrated in real time into Hygain’s core Salesforce CRM via Heroku Connect, enabling the team to leverage up-to-date customer data for Salesforce-driven marketing automation, customer segmentation, and strategic business activities. This integration empowers Hygain to provide a seamless, data-driven customer experience while optimizing internal operations, backed by Argo Logic’s expertise as a trusted Salesforce Sydney partner.
